Skurai
SKU Intelligence
Stop spending ad budget on SKUs your warehouse can't fulfil. Skurai reads your Shopify inventory and gives every SKU a live Push, Hold or Pull Back signal — so your ad spend flexes with the stock you can actually ship.
Get early accessWhat it does
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01
A budget signal for every SKU
Every SKU in your Shopify store gets its own live signal, built from stock runway, sales velocity, margin and ad efficiency. When stock runs low, Skurai flags the pull-back before you waste another penny on traffic you can't fulfil.
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One signal, every ad channel
Connect Meta, Google, TikTok, Pinterest and Microsoft Ads and track spend across all five from one place. Skurai reads every platform and tells you the budget move for each SKU — so you act with the full picture, not one tab at a time.
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03
Protect the margin you're quietly losing
DTC brands routinely burn budget on SKUs with days of stock left. Skurai surfaces that waste — measuring ad return against the Shopify revenue each SKU actually drives — and points budget toward your best-stocked, highest-margin products.
How it works
Connect your Shopify store
One-click OAuth install. Skurai reads your live inventory and product data in seconds — no CSV exports, no manual setup.
Skurai analyses every SKU
The moment stock moves, that SKU's signal updates. Sales velocity, margin and ad performance refresh daily — so each signal weighs yesterday's spend against today's stock.
Signals become budget recommendations
Each signal becomes a recommended budget change, with the reasoning spelled out — per SKU, for every connected platform. Review them in one place and put the changes live in your ad manager.
AI Budget Signals
Push ↑
Strong stock, healthy margin. Scale spend now — inventory runway supports aggressive budget allocation.
Hold —
Moderate stock levels. Maintain current budgets and hold position while replenishment arrives.
Pull Back ↓
Critical stock. Reduce spend to protect fulfilment — stop driving traffic to SKUs you can't ship.