Terms of Service

Last updated: 31 May 2026

1. Acceptance of terms

These Terms of Service ("Terms") govern your access to and use of the Skurai Shopify app and the skurai.com website (together, the "Service"), provided by E Design Hub, a sole trader based in England and Wales ("Skurai", "we", "us", "our").

By installing the Skurai app from the Shopify App Store, joining the waitlist at skurai.com, or otherwise using the Service, you agree to be bound by these Terms. If you are using Skurai on behalf of a business, you confirm you have authority to bind that business to these Terms.

If you do not agree to these Terms, do not install or use the Service.

2. Description of the service

Skurai is a Shopify app that connects to your Shopify store via OAuth and analyses your inventory data — including stock levels, sales velocity, contribution margin and ad return, measured against the thresholds you configure — to generate per-SKU budget signals: Push, Hold or Pull Back.

Skurai reads ad spend across your connected ad platforms (Meta, Google, TikTok, Pinterest and Microsoft Ads) to track performance, and surfaces a recommended Push, Hold or Pull Back budget change per SKU. Budget recommendations are for you to apply in your ad accounts; Skurai does not change your ad budgets automatically.

Skurai is a decision-support tool. Signals are intelligence recommendations based on inventory data. They are not financial advice and do not constitute instructions to buy, sell or hold any financial instrument.

3. Eligibility

To use Skurai you must:

  • Operate an active Shopify store;
  • Be at least 18 years old and have the legal capacity to enter into a contract;
  • Be authorised to connect any ad platform accounts you link to Skurai; and
  • Comply with Shopify's Terms of Service and the terms of any connected ad platform.

4. Subscription plans and billing

Skurai is available on the following plans:

  • Starter — £29 per month, up to 50 SKUs and one ad platform of your choice.
  • Growth — £69 per month, up to 250 SKUs and up to three ad platforms of your choice.
  • Scale — £149 per month, unlimited SKUs and all five ad platforms connected.

Annual billing is also available at a discounted rate equivalent to ten months' subscription paid upfront. All subscriptions are billed through Shopify's billing system. Prices are exclusive of VAT where applicable. We reserve the right to change pricing with at least 30 days' notice to active subscribers.

You may cancel your subscription at any time from within the Shopify Admin. Cancellation takes effect at the end of your current billing period; you retain access until then. No refunds are issued for partial billing periods.

5. Early access

Skurai is currently in pre-launch. Merchants who join the waitlist before the app launches will receive one month free on their chosen plan following install. No payment information is required until the free period ends. After the free period you will be charged at the then-current rate for your chosen plan unless you cancel or downgrade.

The free early-access period is non-transferable and limited to one redemption per Shopify store.

6. Your responsibilities

You are solely responsible for:

  • The accuracy of the inventory, pricing and product data in your Shopify store;
  • All decisions made on the basis of Skurai's signals, including any resulting ad spend;
  • Compliance with the terms, policies and advertising guidelines of all connected ad platforms;
  • Ensuring your use of Skurai does not violate any applicable laws or regulations; and
  • Maintaining the security of your Shopify account and any connected ad platform accounts.

You must not use the Service to violate any law, infringe any third-party rights, or interfere with the integrity or performance of the Service.

7. No guarantee of advertising performance

Skurai's signals are generated from your Shopify inventory data. We do not guarantee any particular advertising outcome, return on ad spend, revenue uplift or reduction in wasted spend as a result of using the Service.

Ad platform behaviour, auction dynamics, creative quality, audience targeting and many other factors outside Skurai's control influence advertising performance. Skurai is not responsible for the performance of your ad campaigns.

8. Intellectual property

Skurai and all associated software, algorithms, designs, trademarks and content are owned by or licensed to E Design Hub. Nothing in these Terms transfers any intellectual property rights to you.

You retain all ownership of your Shopify store data. By installing Skurai you grant us a limited, non-exclusive, royalty-free licence to access and process your store data solely to provide the Service as described in these Terms and our Privacy Policy.

9. Third-party services

The Service integrates with Shopify and, at your election, Meta, Google, TikTok, Pinterest and Microsoft Ads. These are independent third-party services governed by their own terms of service and privacy policies. We are not responsible for any third-party service, its availability, or any actions you take in response to recommendations provided by Skurai.

Connecting a third-party ad platform constitutes your authorisation for Skurai to interact with that platform on your behalf within the scope of the permissions you grant.

All use of data obtained via Meta, Google, TikTok, Pinterest and Microsoft Ads APIs is strictly limited to operating the Skurai service and complies with the respective platform terms: Meta Platform Terms, Google API Services User Data Policy, TikTok for Business API Terms, Pinterest Developer Terms, and Microsoft Advertising API Terms of Service. We do not use ad platform data for surveillance, tracking individuals, building profiles outside the app context, or any purpose beyond delivering the Skurai service.

10. Limitation of liability

To the fullest extent permitted by law, E Design Hub shall not be liable for any indirect, incidental, special, consequential or punitive damages, including but not limited to loss of profits, loss of revenue, loss of data or loss of ad spend, arising out of or in connection with your use of the Service.

Our total aggregate liability to you in connection with the Service shall not exceed the total fees paid by you to Skurai in the three months immediately preceding the event giving rise to the claim, or £100, whichever is greater.

Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.

11. Indemnification

You agree to indemnify, defend and hold harmless E Design Hub and its owner and representatives from and against any claims, losses, damages, costs and expenses (including reasonable legal fees) arising from: (a) your use of the Service in breach of these Terms; (b) your violation of any applicable law or third-party right; or (c) inaccurate data in your Shopify store that results in incorrect signal generation.

12. Termination

You may terminate your use of the Service at any time by uninstalling the Skurai app from your Shopify Admin.

We may suspend or terminate your access to the Service immediately and without notice if you breach these Terms, if your Shopify store is suspended or closed, or if we are required to do so by law.

On termination, your data will be deleted in accordance with our Privacy Policy. Sections 7, 8, 10, 11 and 13 survive termination.

12a. Data deletion requests

If you wish to request deletion of your data — including any data Skurai has accessed via Meta, Google, TikTok, Pinterest or Microsoft Ads OAuth — you may do so by:

  • Email: sending a deletion request to privacy@skurai.com with the subject line "Data Deletion Request"
  • Uninstalling the app: uninstalling Skurai from your Shopify admin automatically triggers deletion of all your store data, ad platform credentials and configuration within 30 days

We will confirm deletion by email within 30 days of receiving your request. This applies to all data held across our systems including our database, backups, and any cached data.

13. Governing law and disputes

These Terms are governed by the laws of England and Wales. Any dispute arising in connection with the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Before bringing a formal dispute, we encourage you to contact us at hello@skurai.com so we can try to resolve the matter informally.

14. Changes to these terms

We may update these Terms from time to time. We will notify active subscribers and waitlist members of material changes by email at least 14 days before the changes take effect. The "last updated" date at the top of this page will always reflect the current version.

Continued use of the Service after updated Terms take effect constitutes your acceptance of the new Terms.

14a. Data access and the changes we make

Skurai reads the Shopify data it needs to generate signals: your product catalogue and variant details, inventory and stock levels, fulfilment locations, and order history for sales velocity. The only change Skurai makes to your Shopify store is updating product variant data when you use its in-app variant tools — it does not modify your orders or customer data.

For your connected ad platforms, Skurai reads campaign spend to track performance and, where you have enabled it, applies the budget changes you approve. It does not share your Shopify inventory, product or sales data with any ad platform.

15. Contact

E Design Hub
Email: hello@skurai.com
Privacy enquiries: privacy@skurai.com