Product Features
Built around your
inventory reality
Every feature exists to close the gap between what your warehouse holds and where your ad budget flows.
01 — Inventory Sync
Inventory sync, per SKU
One-click OAuth install from the Shopify App Store. Skurai reads your live inventory, variant stock levels, and product data in seconds — no CSV exports, no manual triggers.
Stock changes flow into that SKU's signal the moment they happen — so the budget moves Skurai recommends always reflect what you can actually ship.
02 — Signal Dispatch
Push, Hold or Pull Back — a recommendation per SKU
Connect Meta, Google, TikTok, Pinterest and Microsoft Ads and see one recommended budget move per SKU across all five — reviewed in a single screen, with the reasoning for each. No tab-switching, no guessing.
Skurai tracks spend across all five platforms and surfaces a clear recommendation for every SKU — Push, Hold or Pull Back — for you to action in your ad manager.
Ad Platforms
Meta
Facebook & Instagram Ads — connect & track spend; budget recommendations surfaced for manual action.
Search, Shopping & Performance Max — connect & track spend; budget recommendations surfaced for manual action.
TikTok
TikTok for Business — connect & track spend; budget recommendations surfaced for manual action.
Pinterest Ads — connect & track spend; budget recommendations surfaced for manual action.
Microsoft Ads
Microsoft Advertising — connect & track spend; budget recommendations surfaced for manual action.
03 — Margin Intelligence
Signal scoring you can trust
Every signal comes from a deterministic, merchant-configurable rules engine. It weighs each SKU's days of stock cover, sales velocity, contribution margin and ad return, then compares stock cover against the Hold and Pull Back thresholds you set. No black box, no surprises.
Claude then writes the plain-English reasoning behind each call, so you see why a SKU is Push, Hold or Pull Back — not just the verdict. A SKU with great stock but thin margin won't get a Push; a high-margin SKU with two days of runway will Pull Back.
Signal Score — VNCK-BLK-M
04 — Custom Thresholds
Your rules. Your thresholds.
Every brand has different fulfilment realities. Skurai's defaults work out of the box, but you set the Hold and Pull Back thresholds — the days of stock cover at which each signal fires — so your signal strategy matches your operation.
High-velocity products need tighter safety stock. Low-velocity items can tolerate more risk. Custom thresholds let your signal strategy match your operational model.
Threshold Rules
05 — Dashboard
Live signal dashboard
See every SKU's signal at a glance. Filter by platform, signal type or product category — and review and action every SKU from one screen.
The dashboard gives you full visibility without needing to be inside your ad accounts. One screen, every signal, every platform, every SKU.
06 — Ask Skurai
Your inventory data, answered in plain English
Ask Skurai is a built-in AI analyst. Type any question about your SKUs — why something is on Pull Back, what your ROAS looks like on a specific platform, which products carry the most stock risk right now — and get a plain-English answer drawn from your live Shopify and ad data. No dashboard-digging, no spreadsheets.
Every answer cites the numbers it used and timestamps when the figures were pulled. Conversation history is kept for 90 days. Available on Starter and above.