Pricing
Built around how
DTC brands grow
Start free on your best-performing SKUs. Scale as your catalogue and ad stack grow. Every paid plan includes a 30-day free trial — no card required.
All plans are billed through Shopify. Charges appear on your Shopify invoice.
Try Skurai on your 10 best-performing SKUs. No trial expiry, no credit card.
- ✓ 1 Shopify store
- ✓ Up to 10 SKUs
- ✓ 1 ad platform — your choice
- ✓ Push, Hold and Pull Back signals
- ✓ Signal dashboard inside Shopify admin
- ✓ 3-day signal history
- ✓ Email support
- – AI budget recommendations
- – Ask Skurai AI analyst
- – ROAS and ad efficiency tracking
- – Halo revenue tracking
No credit card required
For brands running one or two ad platforms with a focused product range.
- ✓ 1 Shopify store
- ✓ Up to 200 SKUs
- ✓ 2 ad platforms — your choice
- ✓ Push, Hold and Pull Back signals
- ✓ Signal dashboard inside Shopify admin
- ✓ 30-day signal history
- ✓ ROAS tracking per SKU
- ✓ Weekly AI budget recommendations via Claude
- ✓ Ask Skurai AI analyst — 25 questions every month
- ✓ Custom stock thresholds
- ✓ Email alerts when signals change
- ✓ CSV export
- ✓ Email support
- – Sales velocity dashboard
- – Halo revenue tracking
Choose Starter after install
For scaling brands running multiple platforms across a growing catalogue.
- ✓ 1 Shopify store
- ✓ Up to 1,000 SKUs
- ✓ 3 ad platforms — your choice
- ✓ Push, Hold and Pull Back signals
- ✓ Signal dashboard inside Shopify admin
- ✓ 30-day signal history
- ✓ Daily signal & ROAS refresh
- ✓ Daily AI budget recommendations via Claude
- ✓ Ask Skurai AI analyst — 250 questions every month
- ✓ Sales velocity tracking — 7, 14 and 30-day windows
- ✓ Ad efficiency dashboard — ROAS and spend per SKU
- ✓ Margin-aware signals
- ✓ Campaign-to-SKU mapping
- ✓ Custom stock thresholds per SKU
- ✓ Email alerts when signals change
- ✓ CSV export
- ✓ Email support — responses within 24 hours
- – Halo revenue tracking
Choose Growth after install
For established operators running all platforms across an unlimited catalogue.
- ✓ 1 Shopify store
- ✓ Unlimited SKUs
- ✓ Connect all 5 ad platforms — Meta, Google, TikTok, Pinterest, Microsoft Ads
- ✓ Push, Hold and Pull Back signals
- ✓ Signal dashboard inside Shopify admin
- ✓ 30-day signal history
- ✓ Daily signal & ROAS refresh
- ✓ Daily AI budget recommendations via Claude
- ✓ Ask Skurai AI analyst — 1,000 questions every month
- ✓ Sales velocity tracking — 7, 14 and 30-day windows
- ✓ Ad efficiency dashboard — ROAS and spend per SKU
- ✓ Margin-aware signals
- ✓ Campaign-to-SKU mapping
- ✓ Halo revenue tracking — full cross-SKU basket attribution
- ✓ CSV export — signals, metrics and activity
- ✓ Custom stock thresholds per SKU
- ✓ Email alerts when signals change
- ✓ Priority email support — responses within 12 hours
Choose Scale after install
Prices in USD — the currency Shopify uses to bill your invoice.
Compare plans
| Feature | Free | Starter | Growth | Scale |
|---|---|---|---|---|
| Price | $0 | $39/mo | $89/mo | $189/mo |
| SKUs monitored | 10 | 200 | 1,000 | Unlimited |
| Ad platforms | 1 | 2 | 3 | Connect 5 |
| Signal history | 3 days | 30 days | 30 days | 30 days |
| Signal dashboard | ✓ | ✓ | ✓ | ✓ |
| Custom thresholds | – | ✓ | ✓ | ✓ |
| AI recommendations | – | Weekly | Daily | Daily |
| Ask Skurai analyst | – | 25/mo | 250/mo | 1,000/mo |
| Velocity tracking | – | – | ✓ | ✓ |
| Ad efficiency (ROAS) | – | ✓ | ✓ | ✓ |
| Margin signals | – | – | ✓ | ✓ |
| Halo tracking | – | – | – | ✓ |
| CSV export | – | ✓ | ✓ | ✓ |
| Support | Email 24hr | Priority 12hr | ||
| Free trial | Forever free | 30 days | 30 days | 30 days |
How Skurai compares to basic pause tools
The other apps in this space do one thing — they watch for zero stock and pause your campaigns when it happens. That solves the obvious problem after it has already cost you money.
Skurai works further upstream. It reads your stock cover, sales velocity, margin and ad return together — and flags the budget change days before you run out. By the time a competitor tool fires, Skurai has already shown you where to act.
- Pause at zero stock only
- Binary on/off — no gradient
- Google and Meta only
- No velocity or margin intelligence
- No AI reasoning or recommendations
- No built-in analyst to ask questions
- React after the damage is done
- Signals fire before stockout
- Push · Hold · Pull Back gradient
- Connect all 5 major ad platforms
- Stock runway, velocity & margin signals
- ROAS-aware AI recommendations via Claude
- Ask Skurai — built-in AI analyst for your data
- Protect margin before units run out
- Relies on you checking daily
- Campaigns run through weekends
- No cross-platform coordination
- Stockouts discovered after the fact
- No data layer — instinct only
- One missed check costs real money
Common questions
When does billing start?
Your 30-day free trial starts the moment you install a paid plan. No credit card is required to begin. Billing starts on day 31 if you choose to continue — you can cancel any time before that with no charge. The Free plan has no trial and no billing.
What counts as a SKU?
Each product variant in Shopify is one SKU — not the product itself. A t-shirt with 3 colours and 4 sizes counts as 12 SKUs. For example, 60 products with 8 variants each equals 480 SKUs, which sits comfortably on the Growth tier. If you are close to your plan limit, Skurai will notify you and upgrading takes one click from inside your Shopify admin.
What is Ask Skurai?
Ask Skurai is a built-in AI analyst inside the app. You can ask it questions about any SKU — why it is signalling Pull Back, what your ROAS looks like on a specific platform, which products carry the most stock risk right now — and it answers using your live Shopify and ad data. No separate data tool or analyst needed. Starter includes 25 questions every month, Growth includes 250 every month, and Scale includes 1,000 every month.
Which ad platforms should I choose on Free or Starter?
Most brands start with Meta — it is the most widely used DTC platform and where inventory-aware signals tend to have the highest immediate impact. Free connects one platform and Starter connects two; you can change which platforms are connected at any time from within Settings.
Can I upgrade or downgrade my plan?
Yes, any time from inside your Shopify admin. Upgrades take effect immediately. Downgrades apply at the start of your next billing cycle.
Do I need to connect all platforms on Growth or Scale?
No. Connect only the platforms you actively use. You can add more at any time — your plan sets the maximum, not a minimum.
What happens to my data if I cancel?
Your signals, metrics, and activity log remain accessible until the end of your current billing period. Nothing is deleted immediately. If you reinstall within 30 days your data is fully restored.
How is ROAS calculated?
Skurai measures return on ad spend using UTM-attributed Shopify revenue — the orders your campaigns actually drove, tracked through to checkout — rather than platform-reported conversion figures, which often count the same sale across multiple channels. You see the return each SKU truly earns.
Is my inventory data shared with ad platforms?
Skurai reads your ad spend from each connected platform to track performance. It does not share your inventory, product or sales data with them. By default (dispatch off), Skurai never writes to your ad platforms — every signal is a recommendation you act on yourself. Switch to manual dispatch and you can apply a budget change with one click from Budget Proposals — Skurai sends the update directly to the platform on your behalf, with no ad manager visit needed. See our Privacy Policy for full details.
Will pricing change after launch?
Plan prices are set in Shopify's billing system. If pricing changes in the future, active subscribers will be notified in advance — any new rate applies at the next billing cycle, not retroactively.